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Web Services · Meta Ads

Facebook Ads Campaigns

Want to grow your audience or convert visitors who haven't bought yet? Facebook Ads (now Meta Ads) puts your brand in front of the right audience on Facebook, Instagram, Reels and Messenger · with creative that sells, not just looks good.

WHY US

Four things you get differently with our Meta Ads

Facebook and Instagram aren't just "publish an ad and done". Here's how we make them convert.

  • 01

    People buy after seeing it on Facebook and Instagram?

    Yes, 8 in 10 active social users discover products there. We build campaigns that reach users when they're receptive to your offer, not when they're searching on Google.

  • 02

    You have traffic but few convert?

    Retargeting: we bring back visitors who left without buying. We show them exactly what they viewed, with a discount or extra argument. Conversion rate grows 3-5x.

  • 03

    Your ads look anonymous in the feed?

    We create scroll-stopping creative: short videos, carousels, stories, native-feed ads. We adapt to every format and placement · you don't need to know the differences.

  • 04

    B2C? Product launch? Retargeting?

    We use the full Meta ecosystem: Feed, Stories, Reels, Marketplace, Audience Network. Lookalikes, retargeting, conversions · we combine strategies for your real objective.

NEXT STEP

Request a Meta Ads campaign plan

Tell us about your business and monthly budget. We'll respond within 24h with a concrete plan, identified audiences, and a result estimate.

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Request a custom quote

Fill in the form and we'll get back within 24h with a detailed quote.

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OUR PROCESS

How we run Meta Ads, step by step

Strategy, creative, tracking and daily optimization. You know exactly what we do and what to expect.

  1. Brief and analysis

    Activities
    • We discuss your business, products and ideal audience
    • We analyze your current Meta account (page, pixel, history)
    • We identify potential audiences: interests, behaviors, lookalikes
    • We define KPIs (cost per lead, ROAS, awareness)
  2. Strategy and audiences

    Activities
    • We pick objectives: traffic, conversions, leads, awareness
    • We create custom audiences and lookalikes
    • We define funnel: cold → warm → hot
    • Optimal budget allocation across channels and stages
  3. Pixel and tracking setup

    Activities
    • We install and optimize Meta Pixel on your site
    • Server-side Conversion API for precise data
    • Custom events for key actions
    • Business Manager and product catalog connection
  4. Creative and launch

    Activities
    • We create copy and visuals adapted to each format
    • Carousels, short video, stories, dynamic ads
    • A/B testing creative variants at launch
    • Staged launch with intensive 7-day monitoring
  5. Daily optimization

    Activities
    • We adjust audiences, budgets, placements weekly
    • Creative refresh when fatigue kicks in
    • We exclude underperforming audiences
    • We scale what works vertically and horizontally
  6. Reports and scaling

    Activities
    • Clear monthly reports: cost per lead, ROAS, attribution
    • Concrete recommendations for next month
    • Budget and audience scaling on winners
    • Seasonal preparation (Black Friday, holidays)
FAQ

Common questions about Meta Ads

Still have questions? Write to us directly

  • How long until I see first conversions?
    On conversion campaigns (sales or leads), first results appear in 3-14 days. Audience expansion and optimization happen in the background during the first 7-10 days. For brand awareness, you see reach immediately, but direct sales aren't the objective.
  • What's the difference between Meta Ads and Google Ads?
    Google Ads reaches people actively searching (pull). Meta Ads reaches people not searching but receptive (push). For optimal results we use them together: Meta for discovery and retargeting, Google for people with clear buying intent.
  • What minimum budget do I need for Meta Ads?
    Recommended minimum: €200-300/month for initial testing and relevant data. For serious businesses: €600-2000/month. The bigger the budget, the faster the algorithm finds the audiences that convert for you.
  • How much does your management cost?
    Fee: 15-20% of monthly budget, minimum €140/month. Includes strategy, creative, pixel setup, daily optimizations, reports and consulting. Base creative comes from us, you don't buy it separately from another vendor.
  • What if my Facebook Business account is restricted?
    We've worked with Meta accounts since 2010+. We know what leads to suspensions and how to avoid them. If you have a restricted account, we help you recover it before launching campaigns. If you don't have an account, we open it correctly from the start.
NEXT STEP

Activate performance with FIBER IT

We continuously develop our clients' online businesses for guaranteed success. Send us a message and we'll respond within 24 hours.