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Marketing · Google Ads

Google Ads Campaigns

Need leads and sales now, not in 6 months? Google Ads campaigns bring you customers already searching for what you sell. We build, optimize and measure everything so you spend with control and see exactly what each euro brings.

Request a strategy See how we work
  • 30+ Google Ads accounts managed
  • Weekly report with clear numbers
  • Transparent commission · no hidden fees

Anatomy of an ad

What makes a Google ad perform

Every element has a role. CTR and Quality Score depend on how you combine them.

Sponsored gas-installer-cluj.com/boilers

Gas boiler installer Cluj · Certified · 24h

Boiler service, gas installations, code-compliant. Under 1h phone response. 2-year warranty. Cluj-Napoca and surrounding areas.

4.9 (186 reviews)
· 24h fast service· New boiler install· Annual inspection· Maintenance plans
Call 0741 234 567
  • 1

    Strong headline

    Includes exact keyword + USP + implicit CTA. Max 30 characters. Below Quality Score 7 you fall out of position 1.

  • 2

    Short + clear display URL

    Display URL different from final URL. Use paths (/gas-boilers) to rank on long-tail.

  • 3

    Description with concrete USPs

    Under 1h response, 2-year warranty · specific numbers and benefits, not generic. on the first 2 words.

  • 4

    Sitelinks · 4 links

    Give you 4 different entry points + double your visible space + CTR grows by 10-30%.

  • 5

    Star rating + seller reviews

    Pulled from Google Customer Reviews or Yotpo. Below 4.0 it does not display. Lifts CTR by 10-15%.

  • 6

    Click-to-call extension

    Direct call button on mobile: lead cost drops 30-40% vs form. Activate during business hours.

Pro tip: We combine all 6 in every campaign. Most competitors skip 3-4 extensions. That's where the price-per-click difference comes from.

6 campaign types

We use the right format for your business

We don't force a single format. We combine types based on what you sell and what you want to achieve.

  • Search Ads

    Text ads in Google search results. High intent: people search exactly for what you sell.

    Best for

    Local services, B2B, urgent needs (lawyer, plumber, dentist)

  • Shopping Ads

    Products with photo, price and store in Google results. Visual, quality clicks.

    Best for

    Online stores with wide catalog (50+ products)

  • Performance Max

    Google AI distributes automatically across all channels (Search, YouTube, Display, Gmail). Needs strong assets.

    Best for

    Stores with sales history · fast scaling

  • Display Ads

    Visual banners on Google partner sites. For brand awareness and retargeting.

    Best for

    Re-engaging visitors who did not buy · brand awareness

  • YouTube Ads

    Pre-roll, in-stream or feed videos on YouTube. Low cost per view, good for storytelling.

    Best for

    Products that need demonstration · services that need explanation

  • Demand Gen

    New Google format · YouTube Shorts, Discover, Gmail. Visual + precise targeting for new audiences.

    Best for

    Visual brands reaching new audiences

Not sure which fits? Tell us a few details about your business and we recommend the mix.

WHY US

Four things you get differently with our Google Ads

Google Ads isn't just 'create an ad and you're done'. Here's what quality work means.

Need customers now, not months from now?

With Google Ads you're on page 1 from day 1. You don't wait months like with SEO: customers find you immediately once campaigns go live, while SEO works in parallel for the long term.

Spending on ads but don't know where the money goes?

All campaigns have full tracking: how many customers come from Ads, what each cost, how many bought. You know ROI in real time and can stop or scale anytime.

Click costs rising, conversions dropping?

We continuously optimize: keywords, audiences, ad copy, landing pages. We lower CPC and raise conversion rate, without losing volume.

Online store? Need Shopping + Performance Max?

We use every format that fits: Search, Shopping, Display, YouTube, Performance Max, Demand Gen. We combine formats for your business. We don't push a single one.

Average ROAS

3.2x

on clients we manage

Numbers from the last year

Google Ads · numbers from our work

3.2x

Average ROAS across our clients

12 yrs

Experience with Google Ads

€300

Recommended minimum monthly budget

24h

Campaign activation after approval

Weekly report

See exactly what each euro spent brings

No vanity metrics. Just numbers that show whether the campaign brought clients or not.

ads.google.com/aw/overview · Campaign · Gas Installer Cluj Live

Week · 11-17 May 2026

Campaign · Gas Installer Cluj

+23% vs last week
+18%

1,847

Clicks

+0.9pp

6.8%

Avg CTR

+15%

€1,122

Total cost

+31%

94

Conversions

ROAS · last 12 weeks

3.42x

+0.6 vs Q1
W 10W 13W 16W 19W 21

Top campaigns by conversions

  • Search · "gas boiler installer" 38
  • Search · "boiler service" 22
  • Performance Max · brand 18
  • Remarketing · visitors 11
  • Display · gas interest 5

You get the same report via email weekly, plus a 15-min call on weeks 2/4 to decide adjustments.

Who this works for

The 5 types of businesses winning with Google Ads

The same campaign format does not stick everywhere. Here is how we tailor the mix to your business profile.

  • E-commerce · online store

    Stack recomandat

    Shopping Ads + Performance Max + Display retargeting + Merchant Center feed

    • Tyre store · 150 leads/month from Search
    • Women's clothing store · 4.8 ROAS on Shopping
    • Toy store · Black Friday scaling with PMax

  • Local services · clinics, workshops, installers

    Stack recomandat

    High-intent Search + call extensions + radius location targeting

    • Dental clinic · 90 appointments/month from Search
    • Mechanic shop · 80 calls/month with call extensions
    • Auto service · cost per lead under €5

  • B2B · SaaS, consulting, agencies

    Stack recomandat

    Long-tail Search + visitor remarketing + DV360 for specific audiences

    • B2B SaaS · 12 demos/month from Search
    • IT consulting · 30 leads quarterly
    • HR agency · 8 contracts/year from long-tail

  • Emergencies · lawyer, locksmith, installer

    Stack recomandat

    High-intent Search + call extensions + aggressive bid on expensive keywords

    • London locksmith · cost per lead £8-12 with direct call
    • Gas installer · 60 calls/week
    • Criminal lawyer · 5 cases/month from Search

  • Mobile apps · new installs

    Stack recomandat

    Universal App Campaigns + Play Store + iOS Search Ads + SKAdNetwork tracking

    • Fitness app · 5000 installs/month at €1.60 CPI
    • Food delivery app · urban scaling with UAC
    • Fintech app · pilot before TV

Different business model? Spune-ne ce faci · iti recomandam mix-ul potrivit.

GET A QUOTE

Google Ads strategy quote

Send us a few details about your business and monthly budget. We'll respond within 48h with a concrete strategy and a result estimate.

Request Google Ads strategy

Strategy + budget estimate within 48h

OUR PROCESS

How we run Google Ads, step by step

Strategy, clean setup, daily optimization and reports that show you exactly where you stand.

Brief Strategy Clean Campaign Continuous Reports
  1. 01

    Brief and analysis

    • We discuss your business, goals and audience
    • We see what you sell best and where the margins are
    • We find who you compete with on Google and what their ads look like
    • Clear targets from the start: leads, sales, cost per customer
  2. 02

    Strategy and budgeting

    • We pick the campaign types that fit what you sell
    • We find exactly what your customers search for and what it costs to show up
    • Audiences that do not buy are excluded from the start
    • Budget split on what delivers, not on what looks good in the account
  3. 03

    Clean account, correct measurement

    • Your account, set up correctly from zero or repaired if it exists
    • You know exactly how many leads, orders and calls each campaign brings
    • Everything by Google's rules · no suspended-account risk
  4. 04

    Campaign launch

    • Ad copy written to convince, not just to show up
    • Visitors land on pages designed to turn them into customers
    • Phased launch, numbers watched daily for the first 7 days
  5. 05

    Continuous optimization

    • Weekly we move budget from what underperforms to what works
    • Ad variants tested against each other continuously
    • We pay less per click where possible, without losing positions
    • Irrelevant traffic and fraudulent clicks excluded from the start
  6. 06

    Reports and scaling

    • Clear monthly report: how many customers, what they cost, what ROI
    • Concrete recommendations for the next month
    • We scale the campaigns that work, stop what does not

FAQ

Common questions about Google Ads

Another question? Write to us directly

Want clients from Google next week?

Let's build your Google Ads strategy

We analyze competition, propose a campaign mix matching your budget and calculate expected spend vs return, within 48h.

Request free strategy See the process