ICP and audience audit
Activities
- Define Ideal Customer Profile with you
- Build precise segmentations in LinkedIn Ad Manager
- Calculate audience size and probable CPL
Marketing · LinkedIn Ads
Real B2B leads, not just clicks on LinkedIn
LinkedIn is the only platform where you reach decision-makers directly. We build campaigns that drive quote requests, demos and conversions for serious B2B businesses.
WHY US
Four reasons LinkedIn sells B2B better
On LinkedIn you don't win an audience, you target it precisely. Here's how we do it right.
- 01
Precise targeting on decision-makers
Filter by company, department, seniority and interests. Reach the people who decide, not interns or professors.
- 02
Lead Gen Forms · zero friction
Forms pre-filled with LinkedIn data. Conversion 2-3x higher vs sending to external landing page.
- 03
End-to-end ROI tracking
Conversions tracked all the way to closed deals with sales. We prove cost-per-lead, lead-to-MQL and MQL-to-deal real.
- 04
Account-Based Marketing (ABM)
For big deals, we look at your target accounts list and serve ads only there. Higher cost per lead, but very relevant.
GET A QUOTE
Want real B2B leads from LinkedIn?
Send us your profile and target audience, get plan + estimate in 48h.
and raspuns in 24h
evaluare initiala gratuita
fara obligatii
Request a custom quote
Fill in the form and we'll get back within 24h with a detailed quote.
PROCESS
From ICP audit to leads in pipeline in 30 days
We work on segments, offer and tracking, not just creative.
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Offer and landing
Activities- Identify what you offer concretely (whitepaper, demo, free trial)
- Build focused landing page or Lead Gen Form
- Set up CRM integration
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Creative and copy
Activities- Headline and body in decision-makers' language
- LinkedIn visual format (single image, carousel, video)
- A/B testing variants
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Launch and tracking
Activities- LinkedIn Insight Tag setup
- Conversions configured
- Launch with controlled budget
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Monthly optimization
Activities- CPL and lead quality analysis
- Adjust audiences or weak creatives
- Scale performing audiences
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How much vs other channels?
LinkedIn has the highest CPC (10-25 EUR per click). Compensates with audience quality: B2B mid-size deals from here are 5-50x the value of a Facebook lead. -
Minimum budget?
We recommend 1000 EUR/month on ads + 500-1500 EUR management. Below 1000 EUR on ads you have insufficient data for optimization. -
How long until I get leads?
First leads in 1-2 weeks. For long B2B sales cycles (enterprise), real value in 3-6 months. -
Difference vs Google Ads B2B?
Google: capture on intent ("already searching for solution"). LinkedIn: appear in front of the decision-maker BEFORE they search. Combo = top of funnel on LinkedIn, bottom of funnel on Google. -
Works for local services too?
Better for national or international B2B services. Local-only (e.g. salon in Cluj), Facebook and Google Ads are more efficient.
NEXT STEP
Activate performance with FIBER IT
We continuously develop our clients' online businesses for guaranteed success. Send us a message and we'll respond within 24 hours.